- Supply you with certified PFP crops allowing you to put the PFP
logo on your product. How important could this label be to
- Constant supply of product. The PFP system is very grower friendly and our membership continues to grow.
- Not just Pesticide Free Produced crops but also identity
preserved crops. Our growers are looking for direct markets to
end users. If you are looking for any type of grain our growers can
produce, we can work with you to get you the proper quality,
variety, and any other trait you are looking for.
- The organic food market has grown by 25% per year the last few
years.
- The reason consumers are looking for organic products is concern
over pesticide residue and GMO's.
- The main reason consumers do not buy more organic food is cost.
- Pesticide Free Produced products can fill this growing market.
- Our producers can be relaible suppliers of any volume of a wide
range of products. We are prepared to get the product where you
want, when you want, and how you want it.
- Whether you are looking for bulk grains priced at the farmer's bin
or food grade product, processed and packaged ready for the store
shelf. We can work with you to supply your need.
Getting inside the hearts and minds of consumers
CBC editorial by Laura Rance:
The head honcho of one of the largest food distributors in the United States used three words recently to describe the fastest growing food-marketing opportunity. You're probably thinking – fast, cheap and convenient – right?
Wrong. That's still a big part of the food service sector, but its cachet is rapidly waning. Public health experts are relentlessly spelling out the links between that kind of food system and an epidemic of obesity in North America.
The 21st century food system is being driven by "memory, romance and trust," according to Rick Schnieders, the president and CEO of SYSCO.
Memory is associated with quality – something about a food item that makes customers feel they want to buy that product again.
Romance is the story behind the product, more often than not a story that offers a direct link to the producer. Increasingly, consumers want to know the "how" behind the food they eat. Trust is all about knowing that story is genuine and the quality is consistent, time after time.
If you're thinking that's a bit far-fetched in this fast-food era, consider what happened to Canadian beef consumption in the wake of the BSE crisis.
In other countries with BSE, demand plummeted. Canadian beef consumption soared by 53 in July and 40 per cent in August over last year’s levels.
Now that's romance. A story about reaching out to beef farmers brought to the brink of disaster by circumstances beyond their control. It was also about trust in Canada's regulatory and production system.
It had nothing to do with price, or we would have seen beef sales south of the border sagging in the face of prices which soared to record levels after the border closed to Canadian beef. In the U.S., the cause seems to be the popularity of Atkins'-type diets promoting red meat consumption as a way of getting thin.
Just a fad? Quite possibly.
But it reminds us that humans are emotional creatures. Successful marketers in the future will the ones in touch with what consumers are thinking and feeling about food.
For CBC commentary, I'm Laura Rance, associate editor of the Farmers' Independent Weekly, in Carman, Manitoba.
The North American market for certified organic foods has been growing at the rate of 25% a year and is now estimated to be in the area of $3 billion annually.
Organic brokers throughout Canada report that demand outstrips supply for many organically grown products, and a major impediment to increasing sales is the inability to guarantee constant supply due to the relatively small number of certified organic producers in the country.
